Unlock The Passion Of Your Community
It Gets Better Project was able to translate a goodwill concept into an actionable challenge they knew would appeal to their audience and generate loyalty.
The campaign saw a 26% conversion rate from view to shared post.
Shared from friend to friend to friend friend, the campaign grew five levels deep.
“The Cheerity team was in it to win it. They were with us every step of the way, constantly feeding us strategies to improve response rates. We couldn’t be happier with the results – we surpassed all our goals. We are now exploring other ways to integrate Cheerity into our future community engagement activities.”