4,000 Photos Shared
2,8oo New Emails
3.8M Social Impressions
45 States & 23 Countries
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Washington, DC
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Wrangell, AK
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Los Angeles, CA
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USER GENERATED CONTENT
Each photo collected and testimonial shared came with a license to use for marketing
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AMPLIFIED SOCIAL REACH
It Gets Better Project was able to take advantage of the reach of every participant
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Lead Generation
The majority of participants opted in to It Gets Better Project's mailing list
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ROI & Proof of Impact
Real-time analytics allowed It Gets Better to fully track campaign impact
It Gets Better Project was looking for a community building and engagement activity that would position the brand as a force for good during the mission-critical month of June: Pride Month. Participants in the campaign had a ton of fun and the organization got to watch the results in real time.
Unlock The Passion Of Your Community
It Gets Better Project was able to translate a goodwill concept into an actionable challenge they knew would appeal to their audience and generate loyalty.
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CONVERSION
The campaign saw a 26% conversion rate from view to shared post.
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REFERRALS
Shared from friend to friend to friend friend, the campaign grew five levels deep.
“The Cheerity team was in it to win it. They were with us every step of the way, constantly feeding us strategies to improve response rates. We couldn’t be happier with the results – we surpassed all our goals. We are now exploring other ways to integrate Cheerity into our future community engagement activities.”
